New World Foods (Europe) Ltd, which represents the meatsnacks division for Valeo Snackfoods, occupies c. 80% of the UK manufacturers market share with its four core brands covering all customer snacking occassions:

• Kings Elite Snacks – The UK’s leading biltong and jerky brand. A tender, high protein, low calorie delicious snack range with a strong British heritage.
• Cruga – The No.1 UK biltong brand. An Artisan biltong with authentic African heritage.
• Wild West – The UK & EU pioneering beef jerky brand appealing to consumers with an active lifestyle and a passion for the outdoors and exploration.
• Speyside Smokehouse – Premium, innovative and unique salmon jerky, a healthy alternative to other meat substitutes.

NWFE is a vertically integrated manufacturer with its branded products sold via all major UK grocers and discounters, convenience stores, forecourts and other independent retailers. The business has a growing direct-to-consumer offering via its online brand platforms, and through Amazon, OCADO and other retailers. It also offers premium private-label manufacturing for major UK and International grocers such as Tesco, Lidl, Aldi, REWE and M&S.

The company has a vertically integrated robust supply chain. It has three well invested production facilities in York and Scotland.

The company sources quality beef, pork, chicken, salmon predominantly from the UK & Ireland and only from accredited, approved facilities. Wagyu beef is sourced from both Australia and the UK.

The company has recently diversified its protein offer to include vegetarian snacking solutions.