New World Foods Europe (NWFE) is a leading UK and European meat snacks business with an unparalleled range of products, appealing to the increasing consumer demand for healthier, tasty and convenient low carbohydrate, gluten/MSG free protein snacks.

New World Foods Europe is UK’s leading meat snack manufacturer and sister company to NWF Australia, with core brands in various pack formats meeting consumer needs for every snacking occasion.

  • Kings Elite Snacks – The UK’s leading biltong and jerky brand. A tender, high protein, low calorie delicious snack range with a strong British heritage.
  • Cruga – The No.1 UK biltong brand. An Artisan biltong with authentic African heritage.
  • Wild West – The UK & EU pioneering beef jerky brand appealing to consumers with an active lifestyle and a passion for the outdoors and exploration.
  • Speyside Smokehouse – Premium, innovative and unique salmon jerky, a healthy alternative to other meat substitutes.

NWFE is a vertically integrated manufacturer with its branded products sold via all major UK grocers and discounters, convenience stores, forecourts and other independent retailers. The business has a growing direct-to-consumer offering via its online brand platforms, and through Amazon, OCADO and other retailers. It also offers premium private-label manufacturing for major UK and International grocers such as Tesco, Lidl, Aldi, REWE and M&S.

The company has a vertically integrated robust supply chain. It has three state-of-the-art BRC grade production facilities in York and Scotland.

The company sources quality beef, pork, chicken, salmon predominantly from the UK & Ireland and only from accredited, approved facilities. Wagyu beef is sourced from both Australia and the UK.

The company has recently diversified its protein offer to include vegetarian snacking solutions.


The acquisition of Wild West, Cruga and the Speyside Smokehouse brands by New World Foods Europe (previously owned by Meatsnacks Group) consolidated the UK’s leading jerky and biltong brands, generated synergies and unlocked new market opportunities due to the complementary brands meeting different consumer snacking occassions.

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