The vision to offer consumers a tender, high protein, low calorie snack without compromising taste. As well as being the market leader, Kings is also the fastest growing brand bringing new health conscious consumers to the meat snack category. Kings is pioneering high quality ambient meat snacking across the UK and offers beef, wagyu, vegan & bacon snack options.

Made in York, Kings is the fastest growing UK brand  and was forged elite sports by International rugby players, including the Simpson-Daniel brothers. True to its heritage, Kings has a three-year sponsorship deal with England Rugby as their official meat & protein snack supplier.